History and mission.

DiBS was born out of the collective desire of a group of sports business professionals to help increase diversity in the industry they love.

Our vision is to see a dynamic and thriving sports industry, underpinned by a truly diverse group of individuals at every level and in every sector.

We formed DiBS in late 2020 as a not-for-profit vehicle to help us further this vision.

Our mission is to create an ever-growing community of diverse industry professionals who reinvest their time, energy and experience to support our vision, including by supporting tangible programmes for individuals from black, Asian and other underrepresented minority groups to gain the opportunity to step into, and thrive within, the sports industry.

As well as being a powerful community for diverse industry talent, DiBS runs an annual mentoring programme, where we offer junior talent from inside and outside sports business the opportunity to turbocharge their careers through structured mentoring from seasoned industry professionals. Please see our Mentoring and FAQ pages for more info.